ENVIRONMENT | PRIORITIES | COMMENTARY
Planet Earth is 4.6 billion years old (give or take)
If we condense this inconceivable time-span into an understandable concept, we can liken the Earth to a person of 46 years of age.
Nothing is known about the first seven years of this person’s life, and whilst only scattered information exists about the middle span, we know that only at the age of 42 did the Earth begin to flower.
Dinosaurs and the great reptiles did not appear until one year ago, when the planet was 45.
Mammals arrived only 8 months ago; in the middle of last week man-like apes evolved into ape-like men, and at the weekend the last ice age enveloped the Earth.
Modern Man has been around for four hours. During the last hour, Man discovered agriculture. The industrial revolution began a minute ago.
During those 60 seconds of biological time, Modern Man has made a rubbish pit of paradise.
He has multiplied his numbers to plague proportions, caused the extinction of 500 species of animals, ransacked the planet for fuels and now stands like a brutish infant, gloating over his meteoric rise to ascendancy..
– GREENPEACE
The Future is Unsustainable – Tell everyone, the revolution happens soon, or not at all.
A Matter of Scale 