Normally I avoid advertising like Typhoid Mary serving a side order of fries with bubonic plague. So you understand my surprise when I watched this video designed to both inform and entertain. Now if all commercials were done so well, perhaps I might have more fries with my meals. Brilliant choreography, amazing levels of diversity of music, of actors, and skilled writing. In case you were wondering, this is what good advertising, good education, and reaching your audience where they are looks like. Well done, Virgin!
[And no, I don’t get paid for promoting this ad, I just wanted people to see you can make good advertising that doesn’t insult people’s intelligence, turn their stomach or prostitute anyone on the set.]
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Published on Oct 29, 2013
Buckle up to get down. We’ve enlisted the help of Virgin Produced, Director Jon M. Chu, Choreographers Jamal Sims and Christopher Scott, Composer/Producer Jean-yves “Jeeve” Ducornet, Virgin America teammates, and dance stars like Todrick Hall and Madd Chadd to give our safety video a new song and dance — literally. From the exit doors to the oxygen masks, no seat belt was left unbuckled.
A Matter of Scale 